After spending years working in the fields of Marketing and then in the Transformation space, what I quickly learned was that MOST BUSINESS OWNERS are focusing on trying to fix the wrong problems to grow their business and sign clients consistently.
Pay attention because this is one of the most important (and foundational things) you’ll ever learn in your business journey & if you don’t get it right now, it could cost you thousands of dollars and hundreds of hours later.
Most people think they need a bigger audience, some kind of fancy funnel or paid ads for more lead generation, or that they don’t know how to overcome sales objections — but what they’re missing is the CRUCIAL step that comes before anything else;
The way that you communicate your offers and services.
Without clear, effective communication your audience will always gloss over what you have to say and object to your pitches, let alone see the actual value of your work & become a raving fan that sends you endless referrals…
Why your business isn’t growing despite everything you’re doing
To consistently sign new clients and grow your business, you have to master the foundations of marketing.
Sound familiar?
Your messaging is unclear so your audience aren't sure what you do or how you can help and don’t end up buying...
You're not sure how to stand out and feel like the market is too saturated
The people who do engage with you seem to be “on the fence” and don’t see immediately the value in your offers
You're not sure how to generate leads and don't want to DM 20+ people a day...
You spend lots of time posting content that doesn't get much engagement and feel frustrated because you don’t have a plan or framework that actually works
Maybe you get lots of window shoppers and people engaging, but you're not sure how to turn engagement into sales
UNCLEAR MESSAGING keeps you throwing spaghetti on the wall
Writing ineffective content feels like a chore and something you “have to do” rather than something you’re excited and inspired by.
Your clients are already there.
The problem is that when they land on your profile and read your content, they just don’t know that you’re able to help them.
You don’t need to learn how to build an audience. You don’t need to build funnels, or run ads. You don’t need to shift your energy or do more mindset work.
You just need to learn how to communicate a message that makes them go, “Oh my god - that’s me! I need this. How much is it and when can we start?!”
Introducing
The Content Emporium
Clarify your message, communicate the value of your offers & become magnetic to your ideal clients
Brand
Uncover your competitive edge so you can build a brand that stands out, gets noticed and clearly communicates how you can help your ideal clients.
01.
content
Craft compelling content that gets serious traction, grows your audience, builds trust and positions you as the clear authority and go-to leader in your industry.
02.
storytelling
Master the copywriting and storytelling skills that resonate and convert your window shoppers into lifelong repeat customers.
03.
Here's what we'll cover
- Identifying Your Ideal Client
- Market Research
- How to Move Past Your Fear of Market Research
- I’m feeling really apprehensive about doing Market Research, do you have any ideas of how I can move through it?
- How do I initiate market research around taboo topics without offending anyone?
- How do I market to a type of client I’ve never worked with before?
IN THIS MODULE YOU'LL FIND...
6 INDIVIDUAL LESSONS —
Value: $150
IN THIS MODULE YOU'LL FIND...
8 INDIVIDUAL LESSONS —
Value: $400
- The Problem That You ACTUALLY Solve As A Coach
- Getting To The Tangible Outcomes
- Unique Selling Proposition
- How to Write Your "I Help" Statement For Your IG bio
- Extracting Scenarios From Your Market Research
- How to Create Scenarios for Your Messaging
- How to Position Your Offer So People Buy
- Communicating the cost of not taking action
- Outlining Your Irresistible Offer
- Creating your offer framework + content pillars
- Your Offer Transformation + Irresistible Tagline
- Offer inclusions & value stacking
- If you don’t have an offer
- Creating a buyer journey
- How to price your offers
- Process for Pricing Your Offers
- How to turn a skill into a tangible offer
- Capacity to deliver your offer to prevent burnout
- Establishing boundaries to eliminate resentment
- How do I set boundaries with clients that are also friends?
- How do I consistently create offers that feel good?
- How do I know if I should kill my offer?
IN THIS MODULE YOU'LL FIND...
14 INDIVIDUAL LESSONS —
Value: $300
IN THIS MODULE YOU'LL FIND...
- The Value Communications Model
- The Levels of Commitment (how to speak to people at their level of willingness)
- The Messaging Hierarchy (how to speak to people based on their level of awareness)
- Understanding The Three Tiers Of Content & How They All Work Together
4 INDIVIDUAL LESSONS —
Value: $400
IN THIS MODULE YOU'LL FIND...
4 INDIVIDUAL LESSONs —
Value: $100
- Content overview
- How to come up with content ideas
- How to create a content plan
- Content Planning Masterclass
- How to do content research for idea generation
- Creating engagement content
- Creating how to content
- Creating what is content
- Creating why content
- Creating storytelling content
- Writing headlines
- Framework for a livestream
- Framework for a webinar
- Framework for a masterclass
- The difference between a livestream, masterclass & webinar
IN THIS MODULE YOU'LL FIND...
15 INDIVIDUAL LESSONS —
Value: $700
- How to write sales posts
- Magical CTA’s
- How to sell your 1-1 offers
- How to sell high ticket offers
- How to sell masterminds
- How to take a testimonial & turn it into Sales Copy
- How to create a testimonial bank & leverage your social proof
IN THIS MODULE YOU'LL FIND...
7 INDIVIDUAL LESSONS —
Value: $400
PLUS GET ACCESS TO...
Master Your Messaging
The program workbook
This Google doc is designed to set you up for long-term success and everything you fill out in here will become a kind of “Brand Bible”. For every module, you’ll have all the checklists, frameworks, and prompts you need to master your messaging, positioning, content, and offers in one easy-to-access, living and breathing document.
You’ll be referring to this all the time as you work through the lessons. And so many of our students keep using this long after they finish the program.
You get all of this inside of
- Lifetime Access to the Course ($2,450 VALUE)
- Messaging Program Workbook ($100 VALUE)
That's a total value of: $2,550
Today for Only $1,497
or 7 monthly installments x $250
Meet your instructors
Phoebe Kuhn
Creator & Founder
Steph Laffy
Head Copy Coach
A few success stories from The Content Emporium community
success stories
Lisa Jane
"Give you the foundations to build a powerful business"
Jake Currie
"This shit works!"
EJ Love
"Best business program I've ever done"
Dr Nicolya
“It was like the ultimate permission slip for me to just be me.”
Nikki Star
$50k after 1 email / $100k month
Daniela Lo Castro
"Found my confidence in my voice"
Carly Anna
Fulfillment Coach
When Carly joined TCE's Messaging Program 3 years ago, she positioned herself as your regular run of the mill ‘Business Coach’.
When we finished working through the material focused on Brand Positioning, Carly realised that her true passion was a lot deeper than what she had been marketing. Her work went way beyond standard business coaching. Her in business was to help transform people to feel truly fulfilled.
She’s now built an incredibly successful brand as “The Fulfillionaire Coach”, founded The Midas Academy and carved out her own territory in what is considered a very crowded industry.
Carly often reminds me that I was the person who taught her how to write. In fact, Carly’s content has become SO GOOD that I regularly reference it in my teaching materials. It’s a real #TheStudentHasBecomeTheMaster moment.
When you join Messaging, you’re not just learning and absorbing, together we will completely change your relationship with creativity, writing and your business. My promise to you is that if you show up and do the work, you will never be the same again.
"It's just been absolutely priceless. I cannot even put a figure on what it would have been worth for me. If you told me I was going to get this out of it, I wouldn't have believed you."
“Bottom line is, if you are thinking about joining Phoebe's program, stop thinking about it and just hop off the fence and go and do it. I think it’s probably THE best investment I’ve ever made in my business. Everybody who goes through the program and applies what she teaches gets the results. I’m not special. You can absolutely have these results too.”
"If you told me I was going to get this,
I wouldn't have believed you.
This was priceless."
The Midas Academy Generated ~ $120K - $150K in 2020
to $700,000 - $800,000 in 2022
aND quadrupled revenue
Matthew Church
Business Mentor
When Matthew joined TCE’s Messaging Program in 2021, he was 2 years into his business and 8 years into his career.
His skill set had gotten his revenue to $300,00 p/yr but he couldn't break past that plateau with the sales model he had.
He knew how to nurture & sell through individual relationships, but was capped by the time & energy he had to do so. He was ready to learn the skills that would allow him to scale his business & his impact.
Inside the program, he learned how to write a call to action, how to actually speak to his ideal clients in his copy & content, and gained the confidence he needed to himself as a marketer.
He learned how to sell to an audience rather than an individual.
When he began to implement what he was learning when writing his content, the effect was "game changing."
"We did $250,000 in six weeks."
He had all these people who'd been watching his marketing, who either: A) truly didn't know what he was selling, or B) because he didn't know how to write a call to action, had this core belief that he didn't trust what he was doing yet.
"We had 20 People in the space of about six weeks reach out about our 12 month program. And a lot of them are still with us now purely because they saw a really good call to action."
"When you can sell to people at scale,
everything changes."
Matthew's business generated $300,000 in 2021
in revenue in 2022
& has grown to over $1,000,000
Nima Rahmany
Attachment Trauma Specialist
One of the first people who ever enrolled in TCE's Messaging Program when I launched it for the very first time in December of 2019, sent me this screenshot:
When he joined he didn’t have a clearly defined offer. What he *did* have was potential (as we all do, we are all limitless potential). Within the first few weeks of joining, he stopped trying to be the hero in his content and he focused on his clients instead. Then I taught him how to write, tell stories & how to actually position his offer so that people would see the true value he had to give.
He described, and continues to this day! to describe his experience as “mindblowing”.
That the program gave him “a powerful voice” to get his message out into the world. His content (Webinars, Facebook lives & posts) became “3 dimensional” because he started talking about his feelings and sharing from his intuition (all things that you’ll learn how to do in the next few weeks 😉)
His first month came out at $94,500 inside the program and from a space of pure heart expansion and gratitude. Not forcing. Not pushing. Just magnetising people towards him by being in alignment with his true design.
In the last two years, his message and impact have only grown stronger and reached more people. His business has continued to blossom and the reason why?
When you nail your messaging, start living by your design and learn how to communicate the value of your offers, these things continue to pay off and compound over time.
It’s the gift that keeps on giving. He’s on track for 1 million and I’m so so thrilled for him and everyone whose lives are impacted by his work. It’s the healers of this world who create ripples of real transformation. Nima is a true healer (he does breathwork & somatic healing with his clients). This is what we need more of.
In his 20 years in business, this was his best year ever.
Did you also notice how that revenue of $667,200 was snapshotted in July? So yeah he closed the year out on a lot more 😂
Let’s go back to where it all began. Nima has a special place in my heart because he was literally the first person to enroll in the Messaging Program.
Like when I say the first person, he enrolled before I launched it to the public and before I even had a sales page. I took his credit card over the phone hahaha.
When he joined in 2019 he had what he called “an abysmal year”. His revenue in December 2019 was $6,455.
“This completely changed the game in how I offered my services, the tone of my presentations, messaging, and storytelling and use of feelings. It’s been an incredible year so far. This is pure magic!”
Nima experienced his best month ever:
and has become effortlessly in-demand
$95K Business Revenue in January
Helen Wilkes
Yoga Teacher
Helen is a self-employed Yoga Teacher who runs a studio in Sydney. This is a notoriously underpaid industry and to top it off, she was smack bang in the middle of a Pandemic that forced her studio to be shut for 5 whole months of 2021.
So how the f*ck did she end up having a $350,000 year?
First things first. When she joined TCE, she learned that the revolutionary energy she brings to her work & life needed to trickle into her content and her brand. She messaged me later to tell me that when this really *clicked* for her, everything changed.
Then she learned how to write her Brand Story...
"When I shared my brand story I had a GREAT response. It wasn’t long after I published it that I launched my Yoga Teacher Training. Learning how to do that, makes you such a potent writer, forever."
This ended up being a $65,000 launch.
Since finishing TCE, Helen has been on a mission to revolutionise the Yoga Industry, and her people are loving every minute of it.
She’s leading by example and showing brave yoga teachers everywhere that they don’t have to be overworked and underpaid. She’s showing them that multi 6 figure years are possible for them too and she’s making all of us damn proud in the process.
"The way everything came together set off so many lightbulbs that made this program so powerful.
It’s an incredible investment.”
From $350,000 in 2021 to
And still growing
$517k year in 2022
When you join Messaging, you’re not just learning and absorbing, together we will completely change your relationship with creativity, writing and your business. My promise to you is that if you show up and do the work, you will never be the same again.
FREQUENTLY ASKED QUESTIONS
Will I Get Access To Phoebe Or Coaching Calls?
Can I See The Complete Breakdown Of The Modules In The Messaging Course?
I’m Just Getting Started. How Do I Know If The Messaging Course Is For Me?
Your clients are already there. The problem is that when they land on your profile and read your content, they just don’t know that you’re able to help them. You don’t need to learn how to build an audience or need to build funnels, or run ads. You don’t need to shift your energy or do more mindset work. You just need to learn how to communicate a message that makes them go, “Oh my god - that’s me! I need this. How much is it, and when can we start?!”
That’s what you’ll learn inside Messaging.
Is There A Payment Plan Available?
When Is The Deadline To Join?
But while there is technically no deadline to join, the live support bonus is only available until 15th October
If you’re currently struggling to write copy and content that converts into sales, now is the best time to start learning what’s inside this course.
What Is The Refund Policy?
A) If, within 5 days business days of your purchase, you decide this isn’t the program for you, send us a written request for a refund to support@phoebekuhn.com. No questions asked we’ll give you your money back.
B) Now, that does not mean you shouldn’t do your due diligence and make sure The Messaging Course is a good fit for you. We’re all about self-responsibility over here, so make sure you read the sales page, ask the questions you’ve got, check our our Terms and Conditions, and sit with this decision BEFORE your purchase and access the program.
I Think This Is Perfect For Me, But I’d Like To Be Sure. Can I Talk To Someone?
Still have questions? Send us a message and let us know what’s holding you back.
Credits
Copyright © 2023 Phoebe Kuhn | The Content Emporium