After spending years working in the fields of Marketing and then in the Transformation space, what I quickly learned was that MOST BUSINESS OWNERS are focusing on trying to fix the wrong problems to grow their business and sign clients consistently.
Pay attention because this is one of the most important (and foundational things) you’ll ever learn in your business journey & if you don’t get it right now, it could cost you thousands of dollars and hundreds of hours later.
Most people think they need a bigger audience, some kind of fancy funnel or paid ads for more lead generation, or that they don’t know how to overcome sales objections — but what they’re missing is the CRUCIAL step that comes before anything else;
The way that you communicate your offers and services.
Without clear, effective communication your audience will always gloss over what you have to say and object to your pitches, let alone see the actual value of your work & become a raving fan that sends you endless referrals…
Why your business isn’t growing despite everything you’re doing
To consistently sign new clients and grow your business, you have to master the foundations of marketing.
Sound familiar?
Your messaging is unclear so your audience aren't sure what you do or how you can help and don’t end up buying...
You're not sure how to stand out and feel like the market is too saturated
The people who do engage with you seem to be “on the fence” and don’t see immediately the value in your offers
You're not sure how to generate leads and don't want to DM 20+ people a day...
You spend lots of time posting content that doesn't get much engagement and feel frustrated because you don’t have a plan or framework that actually works
Maybe you get lots of window shoppers and people engaging, but you're not sure how to turn engagement into sales
UNCLEAR MESSAGING keeps you throwing spaghetti on the wall
Writing ineffective content feels like a chore and something you “have to do” rather than something you’re excited and inspired by.
Your clients are already there.
The problem is that when they land on your profile and read your content, they just don’t know that you’re able to help them.
You don’t need to learn how to build an audience. You don’t need to build funnels, or run ads. You don’t need to shift your energy or do more mindset work.
You just need to learn how to communicate a message that makes them go, “Oh my god - that’s me! I need this. How much is it and when can we start?!”
Introducing
The Content Emporium
Clarify your message, communicate the value of your offers & become magnetic to your ideal clients. New & revised with Chat GPT!
Understand the most valuable skills in business, identifying and extracting tangible outcomes, unique selling propositions, and how to position any offer in any niche, so that people see the value and actually buy. This is the foundation to becoming a masterful communicator.
IN THIS MODULE YOU'LL FIND...
8 INDIVIDUAL LESSONS —
Value: $400
- The Problem That You ACTUALLY Solve As A Coach
- Getting To The Tangible Outcomes
- Unique Selling Proposition
- How to Write Your "I Help" Statement For Your IG bio
- Extracting Scenarios From Your Market Research
- How to Create Scenarios for Your Messaging
- How to Position Your Offer So People Buy
- Communicating the cost of not taking action
Here's what we'll cover
Understand the most valuable skill in business; communication. In this module you will learn cutting edge marketing psychology so you can become truly influential in your messaging. You will learn how to speak to clients at higher levels of consciousness that are more fun to work with and pay premium prices, without flinching. You will understand how to speak to people at every stage of awareness and willingness so you can effectively prime more of your audience to buy and tap into the missing 97% of the market. You’ll get all of the frameworks for identifying and extracting tangible outcomes, unique selling propositions, and how to position any offer in any niche, so that people see the value and actually buy.
- The Value Communications Model
- The Levels of Commitment (how to speak to people at their level of willingness)
- The Messaging Hierarchy (how to speak to people based on their level of awareness)
- Understanding The Three Tiers Of Content & How They All Work Together
IN THIS MODULE YOU'LL FIND...
4 INDIVIDUAL LESSONS —
Value: $400
The secret sauce. Learn the exact frameworks for every different type of engagement content, the psychology and strategy behind why and how it works, so you can master getting more results with way less effort. You will also learn how to come up with content ideas, create a content plan, as well as visual design, written format and video.
- Content overview
- How to come up with content ideas
- How to create a content plan
- Content Planning Masterclass
- How to do content research for idea generation
- Creating engagement content
- Creating how to content
- Creating what is content
- Creating why content
- Creating storytelling content
- Writing headlines
- Framework for a livestream
- Framework for a webinar
- Framework for a masterclass
- The difference between a livestream, masterclass & webinar
IN THIS MODULE YOU'LL FIND...
15 INDIVIDUAL LESSONS —
Value: $700
Ready to make sales? Master the art of persuasion by learning how to write show stopping headlines, effective sales posts, magical CTA’s and finally understand the difference in messaging to sell out every single type of offer from 1-1, to high ticket. Then learn how to leverage your client testimonials and turn them into powerful case studies for social proof that actually works.
- How to write sales posts
- Magical CTA’s
- How to sell your 1-1 offers
- How to sell high ticket offers
- How to sell masterminds
- How to take a testimonial & turn it into Sales Copy
- How to create a testimonial bank & leverage your social proof
IN THIS MODULE YOU'LL FIND...
7 INDIVIDUAL LESSONS —
Value: $400
You get all of this inside of
- Lifetime Access to the Course
- Positioning ($400 VALUE)
- Marketing Psychology ($400 VALUE)
- Content ($700 VALUE)
- Copywriting ($400 VALUE)
That's a total value of: $1,900
Today for Only $999
Today for Only $999
Meet your instructors
Phoebe Kuhn
Creator & Founder
Steph Laffy
Head Copy Coach
FREQUENTLY ASKED QUESTIONS
Will I Get Access To Phoebe Or Coaching Calls?
This Messaging Course offers a mix of self-study with both new and revised trainings, plus upcoming sessions enhanced by ChatGPT. These ChatGPT trainings will be added to the portal as they're released. Additionally, you'll have access to live sessions with me during the week commencing 28th October. While the focus is on empowering you to learn at your own pace, these live sessions provide a chance to connect with me directly, ask questions, and get personalized insights. So, you'll have access to me and ongoing support through both live sessions and the evolving training portal.
I’m Just Getting Started. How Do I Know If The Messaging Course Is For Me?
The Messaging Course was designed specifically for early-stage entrepreneurs like you to help you create consistency and reach your next milestone in business. We have had countless clients who were “just getting started” when they did the course and are now slaying the game. Your advantage is that you can actually start off on the right foot, right here, right now.
Your clients are already there. The problem is that when they land on your profile and read your content, they just don’t know that you’re able to help them. You don’t need to learn how to build an audience or need to build funnels, or run ads. You don’t need to shift your energy or do more mindset work. You just need to learn how to communicate a message that makes them go, “Oh my god - that’s me! I need this. How much is it, and when can we start?!”
That’s what you’ll learn inside Messaging.
Your clients are already there. The problem is that when they land on your profile and read your content, they just don’t know that you’re able to help them. You don’t need to learn how to build an audience or need to build funnels, or run ads. You don’t need to shift your energy or do more mindset work. You just need to learn how to communicate a message that makes them go, “Oh my god - that’s me! I need this. How much is it, and when can we start?!”
That’s what you’ll learn inside Messaging.
When Is The Deadline To Join?
Good news! The Messaging Course will be available for purchase for the foreseeable future.
If you’re currently struggling to write copy and content that converts into sales, now is the best time to start learning what’s inside this course.
If you’re currently struggling to write copy and content that converts into sales, now is the best time to start learning what’s inside this course.
What Is The Refund Policy?
There are 2 things you need to know when it comes to our refund policy.
A) If, within 5 days business days of your purchase, you decide this isn’t the program for you, send us a written request for a refund to support@phoebekuhn.com. No questions asked we’ll give you your money back.
B) Now, that does not mean you shouldn’t do your due diligence and make sure The Messaging Course is a good fit for you. We’re all about self-responsibility over here, so make sure you read the sales page, ask the questions you’ve got, check our our Terms and Conditions, and sit with this decision BEFORE your purchase and access the program.
A) If, within 5 days business days of your purchase, you decide this isn’t the program for you, send us a written request for a refund to support@phoebekuhn.com. No questions asked we’ll give you your money back.
B) Now, that does not mean you shouldn’t do your due diligence and make sure The Messaging Course is a good fit for you. We’re all about self-responsibility over here, so make sure you read the sales page, ask the questions you’ve got, check our our Terms and Conditions, and sit with this decision BEFORE your purchase and access the program.
I Think This Is Perfect For Me, But I’d Like To Be Sure. Can I Talk To Someone?
Of course! Email support@phoebekuhn.com and the team will make sure you have all the deets.
Still have questions? Send us a message and let us know what’s holding you back.
Credits
Copyright © 2023 Phoebe Kuhn | The Content Emporium